Making the Cut: Getting Featured on Popular Podcast Platforms

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Making the Cut: Getting Featured on Popular Podcast Platforms

23 Mar, 2024

The podcasting world has grown exponentially over the past few years. Aspiring podcasters and audio storytellers have leveraged this medium to share their ideas, expertise, and narratives on the global stage. Given the rising competition in the digital audio landscape, getting featured on popular podcast platforms can be a tall order. However, with the right strategy, insightful content, and some perseverance, it’s definitely possible. Let’s unpack a few crucial steps to get you featured on top podcast platforms.

Carve Out a Unique Niche

Your podcast needs a unique selling proposition (USP), something that sets it apart from the sea of other podcasts saturating the platforms. Keep in mind, your USP shouldn’t just be your topic, but also the way you present it. Influencers, industry experts, or public figures, having renowned guests can significantly boost your appeal.

Embrace High-Quality Production

Invest time and resources to ensure your podcast boasts high-quality production. The audio quality, voice modulation, introduction, music, and the overall production value all contribute to the quality of your show. Podcast platforms are more likely to promote shows that demonstrate professional standards, as it better reflects on their platform.

Garner Positive Reviews and Ratings

Feedback plays an essential role in the visibility and ranking of your podcast on platforms. Encourage your listeners to leave reviews and rate your podcast. High ratings and positive reviews can improve your podcast discovery and attract more audiences, increasing the chances of being featured on the popular page or rankings.

Consistent Posting Schedule

Maintaining a consistent posting schedule shows your commitment and the podcast platforms that you are reliable. Platforms prefer promoting podcasts that have a continuous flow of content to keep audiences engaged. Therefore, set a schedule, be it weekly, bi-weekly, or monthly, and stick to it.

Engage with Your Audience

Engage with your listeners through active social media accounts, emails, or live events. The more engaged listeners are, the more likely they are to share your content and broaden your reach. Podcast platforms often look for shows that have a strong community around them.

Promote Your Podcast

Relying solely on organic growth can slow down the growth process. Use social media, collaborations, or even paid promotions to amplify your reach. Platforms will be keener to feature your podcast if it has a wider reach and greater number of downloads.

Leverage SEO

Understand the SEO around podcasts. Appropriately optimize your podcast title, description, and keywords so it’s easier for potential listeners to find it. Platforms, just like search engines, appreciate well-optimized metadata.

Submit Your Podcast to Different Platforms

Don’t forget to distribute your podcast across various platforms to broaden your reach. Apart from Apple Podcasts, Spotify, and Google Podcasts, consider other platforms like iHeartRadio, TuneIn, Stitcher, and more.

Getting your podcast featured on a popular platform is a combination of strategy, dedication, meaningful content, and a dash of luck. By following the steps outlined above, your podcast is bound to catch the eye of podcast platforms, thereby catapulting you to a broader audience and success that you truly deserve.

Contributed By: Avishek Rakshit

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